Our team brings a deep hybrid expertise to each engagement, reflecting decades of experience in:
We begin each potential engagement by listening to you and your team, understanding - and sometimes helping to clarify - the specific needs of the business.
We frequently work with cross-functional teams and external agencies during a project, seeking to build trust while acting as a transparent extension of the client's team. We utilize a highly collaborative approach, including extended teams in research, stimulus design, analyses, recommendation building, and the final deliverables socialization.
Rather than dense reports or summary observations, our strategic analyses and comprehensive recommendations are focused on Activating Key Drivers for your business - and then socializing via telegraphic visualized learnings easily shared across functional teams and agencies.
After a decade running brand consulting engagements PLUS fifteen years leading multiple Brand, Strategy, Innovation and Design teams - - Tom founded SprkT to exclusively focus on delivering game-changing activation insights to our clients.
Increasingly, we find that marketers are awash in "data" but lack BOTH the specificity and nuance around which Choice Drivers actually relate to request, purchase, or usage behaviors.
At SprkT Consulting, we simplify the complex, while building team intuition and empathy for their consumers/customers.
Let our strategic research clarify your business challenges, identify new solutions, and create stronger brand activations.
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